White-label route planner for fleets
The only route planner where your brand is free.
Every Drivant customer gets a branded driver PWA at theircompany.drivant.com — with your logo, your icon, your app name, your theme. Free on every tier.
No credit card required. Included on every tier, including Free.
Six ways your brand replaces ours
Every surface a driver sees, every install moment — yours, not ours.
Custom subdomain
Pick your slug at signup. Your drivers go to yourcompany.drivant.com — not a generic login.
Custom PWA icon
Upload your app icon. It shows on the driver's home screen after install — iOS and Android.
Custom logo
Your logo appears on the login screen, the install prompt, the welcome flow, and end-of-day recap emails.
Custom app name
Your drivers install "YourCo Driver" — not "Drivant Driver." Name shows on the home-screen tile and splash.
Custom theme color
Your brand hex sets the splash background, the mobile status-bar tint, and the accent color throughout the app.
Custom install experience
Branded install prompt with your icon, your name, your theme. Drivers install in 10 seconds, no app store.
What your drivers actually see
Left: the generic experience. Right: what branded looks like on a real install.
Drivers install your app from your URL. They never see drivant.com.
Why we don't charge for this.
"Our competitors charge $500 to $2,000 per month to let you remove their logo. We think that's backwards. Your customers should see your brand, not ours. So we made it free — on every tier, including the free tier."
"It's not a loss-leader. It's not a trial. It's how we think software should work."
The white-label tax, by provider
Public pricing from each vendor's website, as of April 2026.
| Provider | White-label tier | Monthly price |
|---|---|---|
| Drivant | Included on every tier | Free |
| Onfleet | Launch (lowest branded tier) | $619+ |
| Bringg | Enterprise-only | $150K+/year |
| Circuit / Spoke | Not offered | — |
| OptimoRoute | Not offered | — |
| Route4Me | Not offered | — |
Pricing per competitor public pricing pages as of April 2026. See our comparison pages for details: vs OptimoRoute, vs Routific, vs Circuit, vs Route4Me.
Three operations that can't afford to skip this
If you sell to clients, run sub-contracts, or operate a franchise network — this matters.
Independent contractors
FedEx / UPS / DSP subs: your drivers install YourCo Driver, not Drivant Driver. Keep the parent company's parcel app for scanning; use us for everything else.
Multi-tenant 3PLs
One Drivant account, multiple branded subdomains, one per client. Bill clients for a premium white-label experience; pay us $0 for the privilege.
Franchise networks
Every franchise location gets its own subdomain, with the franchise's local branding. Head office still owns the data.
Three steps. Under 60 seconds.
No sales call. No integration project. No support ticket.
Pick a subdomain
Live availability check as you type. Reserved-name denylist blocks trademarks and system names. Your slug is yours forever.
Upload icon + logo
PNG or SVG. Drivant generates all the right sizes for iOS, Android, splash screens, and recap emails automatically.
Pick a theme color
A single hex sets your splash background, mobile status bar, and accent color across the entire driver experience.
What white-label doesn't include (yet)
We'd rather name the gaps than pretend they're not there.
- Custom domain (e.g. drivers.yourcompany.com) — on the Fleetfully roadmap for Q3-Q4 2026.
- Branded Dispatch PWA — the driver PWA is branded today; the dispatcher-facing console is on the roadmap.
- Branded email templates — on the roadmap. Today, transactional emails (invites, recap, password reset) send from drivant.com.
Frequently asked questions
Everything prospects ask us about white-label on their first call.
Is white-label really free on every tier?
Yes. Custom subdomain, logo, icon, app name, and theme color are included on every Drivant tier, from Free through Teams. It is not a loss-leader, a trial, or an add-on — it is the default experience.
Can I use my own domain (yourcompany.com) instead of a subdomain?
Not yet. Today every branded instance lives at yourslug.drivant.com. Custom apex domains (like drivers.yourcompany.com) are on the Fleetfully enterprise roadmap for Q3-Q4 2026.
What if I pick a slug that's a trademark (like "fedex")?
We maintain a reserved-name denylist that blocks trademarks of major carriers (FedEx, UPS, USPS, Amazon, DHL), common system names (admin, api, www, mail, app), and offensive terms. The subdomain picker tells you at signup whether your choice is available.
Can my drivers tell it's Drivant under the hood?
The driver PWA shows your logo, your app name, your icon, and your theme color. The URL is yourcompany.drivant.com, so "drivant" appears in the address bar — but the install experience, the home-screen icon, and the splash screen are entirely yours. Most drivers never type the URL after install.
Does white-label work on iOS AND Android?
Yes. The branded PWA installs from Safari on iOS 16.4+ and from Chrome on Android. Home-screen icon, splash screen, and theme color are applied on both platforms. No app store submission required.
What about email branding?
Transactional emails today (invites, recap, password reset) send from drivant.com with Drivant branding. Branded email templates that use your logo and sender domain are on the Fleetfully roadmap.
Can I change my subdomain later?
Yes, but drivers who already installed the old PWA will need to reinstall from the new URL. We recommend picking the slug you want to keep long-term. Your Drivant account owners can change the slug from Settings → Branding.
Claim your branded subdomain in 60 seconds — free
Pick a slug, upload your logo, choose a theme color. Your drivers install your app, not ours.
No credit card required. Included on every tier, including Free.